The British Film Commission (BFC) will be responsible per Film London, to promote the UK, as of April 1, 2011, as the best place for a feature film to be produced. The Advisory Board of Film London chaired by Iain Smith will make the strategy and deliver the objectives and policy of the BFC in order for vital investment to come into the UK.
Colin Brown, commissioner and all the existing office of the BFC will transfer to Film London which will help retain invaluable expertise both in the US and UK. Outside of North America the world’s busiest place for producing films is the UK. Inward investment for 2010 was a record for features that were shot in the UK and generated close to £1bn an increase of 15% from the previous year.
The BFC is hoping to increase that to ensure that inward investment remains at high levels. The BFC Advisory Board’s new chair, Iain Smith said it was important that they continue to compete successfully for an increased share in the market of international films. Adding that the UK’s film infrastructure is the envy of the rest of the world but because of changing times it must remain informed and sustained and be aware for a strategic intervention at wider international business levels.
The new national brand of the BFC was revealed today and will be delivered to the world through an innovative private/public partnership that will include key film industry units such as UK Screen Associations, Pinewood Studios Group and the Production Guild. The Department of Culture, Media and Sport will provide funding via the BFI.