Lovefilm fights back against the World Cup

DVD rental company Lovefilm will launch the largest digital film promotion yet in their genre, by allowing both new and existing customers to watch a selected group of titles online for free during the upcoming World Cup month.

The promotion, titled ‘Extra Time’ will begin on June 11th and run through the end of the Fifa World Cup giving those who are not great football fans a chance to find something else to watch.

The promotion will be backed by a large multi million advertising campaign and will include films from studios such as Dreamworks, Paramount, and Momentum.  Those who want to watch the films can head over to to download the Lovefilm Player.

Chief marketing officer of Lovefilm, Simon Morris, stated that this is the first digital promotion of its type in the UK, and that since the company is already a leader in digital films will allow it to highlight their collection of DVDs that can be streamed.

Lovefilm operates out of the UK where it already has over a million members and also streams to those who live in Germany, Norway, Sweden, and Denmark.

At the beginning of May Lovefilm and Samsung partnered up so that users can access the latest programmes and films through direct television streaming.