LoveFilm's British team celebrate sale to Amazon for £200 million

Amazon was already in the video streaming store and online DVD at 30% of the shares. On top of that, the top four investors in LoveFilm, venture capital companies Capital, Index Ventures, Balderton, and DFJ Esprit, are getting out at profits yet to be revealed.

Simon Calver, CEO of LoveFilm, who is not leaving the company, praised the deal, “Amazon will empower us to improve our customers’ pleasure in our product all across the board and everywhere throughout Europe.”

Calver gave away no details of the deal nor of the investment the staff have in the company, all 450 of them.

Greg Greeley, VP of Amazon’s European  retail commented, “Every employee at Amazon will receive an amount of stock, which includes those of LoveFilm as well.”